Big G’s Gym
Objective - Targeting New Markets
Making people feel comfortable to step into a gym can be a challenge. This was the objective that Big G’s Gym set itself, aiming to increase membership but more importantly to reach out to those people that have not stepped into a gym before, or at least not for a long time, in order to target a new market of clients.
A new gym can be a daunting place for some people - ‘Will I look out of place?’ ‘How do I use the equipment?’
We carried out a virtual tour of the gym, so that potential members could get a feel of the place before they got there. Allowing people to see the gym beforehand made them feel more at ease, as though they’d been there before and knew their way around, what sort of equipment they would like to use and where it was located, how they got to the studio for a class.
Experience fully immersive virtual space that feels so real, it’s like being there
Includes inside view, floorplan view and dollhouse view
Online link provided to use on your marketing material for as long as you want it
Increase membership by 10% in 6 months
Exceeded a 12% increase in membership in 6 months