
Big G's Gym
A look round before the first visit
+12%members in six months
- The brief
- Big G's wanted more members, especially people who hadn't set foot in a gym for years, or ever. Walking into a new gym is daunting when you don't know where anything is.
- What I shot
- A full 3D tour of the gym, with dollhouse and floor plan views, so people could find the studio, the free weights and the changing rooms before they turned up.
- What happened
- The target was 10% more members in six months. They got 12%.




